Some are content to organize events, while others transform them into experiences destined to remain in the collective memory. Maxim Berin belongs to the latter category. A musician by training and an entrepreneur by vocation, he is today one of the most influential figures in the international luxury entertainment scene. His legacy is evident behind concerts and events that have featured artists such as Elton John, Andrea Bocelli, Robbie Williams, Michael Bublé, Will Smith, Eros Ramazzotti, and Seal.
His story began in Germany, where he studied classical music and performed on stage as a saxophonist. It was here that Berin developed the discipline and artistic sensibility that would become the foundation of his future management career. “I played until I was almost thirty,” he recalls, “but within me, the need to go beyond performance, to build something bigger, grew.”
That decisive step came with the discovery of cultural management and the influence of his father, a conductor, who introduced him to the mechanisms of the music industry. Traveling with him around the world, Berin began to observe the behind-the-scenes of art as a complex system, made up of talent but also strategic vision, relationships, and attention to detail.
Thus, the first music festivals were born, initially dedicated to classical music, which over time evolved to include pop, rock, and jazz. It was the beginning of a global network of collaborations with international stars: from Carreras to Kissin, from Simply Red to Backstreet Boys, by way of Lionel Richie and OneRepublic. Each new project becomes a piece of a broader vision: that of blending luxury and entertainment into a single universal language.
The qualitative leap came with the creation of Berin Iglesias Holding, a company headquartered in Munich with offices around the world. The holding company now manages more than two hundred events a year and has created a format that is already a trademark: the Big Art Festival, for several years now has been successfully collaborating worldwide with acknowledged leaders in their field, Chopard and Omniyat, creating significant events together. A concept that brings artistic excellence to exclusive settings—from private homes to historic piazzas—transforming them into refined and unique stages. “We like to call ourselves the Rolls Royce of events,” explains Berin, “because every detail is designed to offer an unparalleled experience.”
The Big Art Festival, hosted in various languages by South Tyrolean presenter Pietro Polidori, is now one of the most sought-after events for the international jet set, with stops ranging from Forte dei Marmi to the Costa Smeralda. Each evening combines haute cuisine, top-notch music, and dreamy atmospheres, in a perfect balance between entertainment and lifestyle.
The pandemic hasn’t stopped the holding company’s growth; on the contrary, it has spurred a new phase of expansion. After two years of forced closure, demand for experiential events has skyrocketed, pushing Berin Iglesias to strengthen its presence in strategic markets like Dubai and open up to new horizons: Singapore, Tokyo, Hong Kong, Marbella, Miami, Mykonos, and New York are just some of the upcoming destinations.
Behind the glamour, however, lies a precise philosophy. “Success is always a team effort,” says Berin. “Ideas originate from one person, but only take shape thanks to the people who share them.” This principle encapsulates the essence of his business model: a blend of talent, organization, and vision, where creativity meets precision.
Today, Maxim Berin looks to the future with the same pioneering spirit as ever: to grow the Big Art Festival into a global brand and continue to bring a new concept of luxury entertainment to the world. Because, as he likes to say, “in art, as in life, those who stand still are already behind.”
“Berin Iglesias Holding is an international company operating in many countries and leading the way in creating vibrant, unforgettable events”, these are the words of the founder Maxim. “Every project we produce is like a work of art. I feel like an artist or a composer who first hears an idea internally and then brings it to life as an event filled with emotion, light, and atmosphere. That is the true magic of our work. You can try to replicate the form, but you can’t replicate the soul. Many attempt to copy Big Art, but without experience, taste, and sensitivity to detail, it’s impossible to come close to the atmosphere we create”.
“The Big Art Festival is much more than a musical event. It is a fusion of art, beauty, and human energy. Here, music meets visual art, jewelry masterpieces, and emotional stories that stay with people long after the event ends. At the Big Art Festival, a person experiences a special state — when music becomes the air, emotions turn into movement, and a single moment becomes an unforgettable memory. And every artist who steps onto the Big Art Festival stage feels the instant when the audience lifts them beyond their usual limits. It’s pure energy — impossible to imitate”.
“Music is a language spoken by the soul. It connects people in a way no political or economic project ever could. Berin Iglesias Holding produces exclusive festivals, unique concerts, high-level charity events, refined cultural programs — including world-class exhibitions, ballet and opera productions — as well as rare collaborations between exceptional musicians, uniting contemporary and classical music in a single artistic space. For us, each project is its own artwork. Turning an inner vision into something that resonates with thousands is what makes our work meaningful”.